Bieber Igenity® Takes a Huge Step Forward

Bieber Red Angus Ranch has long been known as a progressive leader in creating profitable genetics for the beef industry.

In 2019, they began their partnership with Neogen as a distributor of Igenity Beef genomic testing for cattle. Their distributorship has seen steady sales increases year after year; however, in the last 12 months, their annual sales have nearly quadrupled.

CEO Craig Bieber attributes this unprecedented growth to the positive experience and return on investment achieved by early adopters leveraging Bieber Igenity.

“Change in the beef industry can be slow for both genetics and adoption of technology,” says Bieber. “Many producers prefer someone else to be the first through the door and prove the value of new products. The value of Bieber Igenity has now been proven; not only are the first customers coming back, but they are also bringing their friends and neighbors with them.”

4 Key Benefits

Bieber Igenity is a single genomic test with four primary benefits, offering significant impact and helping to influence key decisions being made on progressive cattle operations. These four benefits include:

1. Detailed, Actionable Results: The primary focus behind Bieber Igenity allows commercial producers to make more informed replacement selection decisions by providing clear and actionable scores on 17 maternal, performance, and carcass traits.
2. Optimizes Herd Selection: These genomic results also easily characterize the strengths and weaknesses of the commercial herd to better match bull and female purchases to their specific needs.
3. Tracks Bull Performance: Bieber Igenity also includes parentage, which allows commercial producers to determine which bulls are doing the best job. The results offer insight into not only which bulls are breeding more cows but also the quality of their calves.
4. Verifies Genetic Value: Commercial producers can use the results to verify the genetic value of their calves to buyers or to make retained ownership and marketing decisions for themselves.

To top it all off, Bieber Red Angus Ranch provides a personal consultation on each set of data, going over the results to ensure their customers are correctly interpreting and implementing the data to make the most profitable management decisions. With great products and services such as Bieber Igenity, it’s no wonder Bieber Red Angus Ranch is among the very best in the seedstock industry. Neogen is proud to be their partner.

Continue learning about Bieber Igenity. You can find more information about the Neogen beef genomics portfolio by visiting IgenityBeef.com.